YouTube’s contributors will have revenue
This interesting news was brought by BBC’s Tim Weber earlier today, that YouTuber will soon get their share of Ad revenue. Youtube’s co-founder Chad Hurley confirmed to the BBC that they are working on a advertising model, to reward the creativity of contributors in YouTube. So how this will work? Have you seen AOL site’s music video or WWE wrestling video footage, just like that YouTube will include short ad clips ahead of the actual video. The whole system will be implemented after few months but he various features would be rolled out one by one over the next few months. So it won’t be a big boom, just sequential added features, and revenue sharing will be only applicable to the contributors who own the full copyright of the videos that they are uploading to the YouTube website.
This so called “pre-roll” adverts might not be even mandatory, as details are yet fuzzy. YouTube might just present user an option like a add clip of three seconds length or none. Those who choose to add the adverts clip get into revenue sharing, others don’t. Well only time will say what will be the aftermath of this pre-roll adverts, in terms of YouTube’s popularity.
The audience of the YouTube website will not have to put up with overly long “pre-roll” adverts. Mr Hurley said a clip of three seconds length was one of the options, although the details had not been worked out yet.
Other video sharing sites such as Revver already split advertising revenues with users uploading original content, but only YouTube has managed to attract an audience measuring in the tens of millions.
January 31st, 2007 at 2:12 pm
That’s bound to reduce the popularity of the site if there is a non advert alternative but as long as it’s not mandatory, it could be good.
February 2nd, 2007 at 2:38 am
Hey look who is here! Long time Mate.
Yes i agree with you DaveP, as long as they don’t make it mandatory, things will go just fine.
February 5th, 2007 at 8:13 pm
Indeed a long while since I’ve commented mate, how’s it going? I’ve had health problems, and haven’t been able to spend as many hourse surfing the net lol.
February 7th, 2007 at 12:20 am
[...] YouTube’s pre-roll adverts will be catastrophic February 6th, 2007 by Kamrul Last week my colleague here at 451Press, DaveP predicted that YouTube’s decision to introduced “pre-rollâ€? adverts bound to reduce the popularity of the site if it’s mandatory. He was so true. according to a recent survey conducted by Harris Interactive, a large portion of YouTube users expressed that they won’t be visiting YouTube as often if Pre-Roll adverts introduced. The Survey was conducted among 2309 individuals in the US. [...]