Site Meter Blog News Watch » Blog Archive » Yahoo’s holiday mood

Yahoo’s holiday mood

by

Since last week Yahoo! is taking of my RSS inbox. Apparently Yahoo! is having a great week so far. They are in the holiday mood, acquire/shipping and making deals. Today they make announcement of partnering with 176 daily newspapers in US. The partnership deal would be to share content, advertising and technology. The first part of the deal is newspapers will use Yahoo! job to post their employment classified ads than move onto using HotJobs technology in their own online employment ads.

But the long-term goal of the alliance with Yahoo, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo. The agreement could also come at an opportune time for Yahoo, which is seeking to regain the confidence of investors and the luster it has lost with some marketers. The deal could also help position the company as a willing partner for traditional media companies, an effective counterpunch to a deal its archrival, Google, signed with 50 papers a few weeks ago, and could help it capture a larger portion of the fragmented local advertising market. As everyone knows Yahoo! is struggling in stock market.

Perhaps last week online karaoke and contest site Bix acquiring, this weeks this 176 newspapers deal are just a sign that Yahoo! is gearing up to overcome its troubles in coming year.

Simple chart:

  • Google deal 50 Newspaper-Yahoo 150
  • Google buy YouTube-Yahoo Bix
  • Now Yahoo or Goggle?

So what would be the next move for its rival Google?


Posted in News on November 20th, 2006

Link to this Entry

Recent Posts

Related Posts

Comments are closed.


About Blog News Watch

Blog News Watch is your source for all things bloggy - technical tips, "blogging 101" how-tos, open discussions on blogging and its place in Web 2.0, writing advice, and, yes, news and recent developments. If it's about blogs, it's at Blog News Watch.

Blog News Watch Author(s)

NAVIGATE

LINKS

CATEGORIES

TOP COMMENTERS

RECENT COMMENTS

SUBSCRIBE

ARCHIVES

New Media, Web 2.0 Channel Posts

  • 10 Ways to Make Sure Your SEO Goes Out of Its Way for You
    If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don't waste your [...]
  • Podcasting Transcription
    A Guest Post from Tishia Lee of Tishia Saves Time: When I first started offering transcription services as part of my Virtual Assistant business, transcribing podcasts was not something I [...]
  • Don't Dabble - Make A Commitment
    If you want to get the best bang for your buck, plan on podcasting for the long haul. Podcasters who “test” things out with one or two podcasts and then give up may think that they've given [...]
  • A Question of Podcasting Frequency
    This follows up on yesterday's post about not dabbling in podcasting but rather to make a commitment. Podcasting on a schedule is important when building a community and an audience. Don’t have [...]
  • Do You Twitter About Your Podcast?
    Whenever I release a new episode of Work at Home Moms Talk Radio is pop the link up on my Twitter and invite my followers to come check it out. This has brought me several first time listeners which [...]
  • Looking for Podcast Outsourcing?
    I mentioned having my podcast audio's transcribed in my last post. In case you wonder - no, I do not transcribe them myself. (Shudder the thought - I did enough transcription to last a lifetime in [...]
  • Business Podcasting Benefit: Be An Industry Thought Leader
    I often ask people 'Why haven't you started your podcast yet?' and a common reply is 'I don't feel like I'm enough of an expert to cover the topic I'm interested in.' Enough of an expert? [...]
  • Business Podcasting Benefit: More Content
    Building a business on the web requires that you generate a lot of content. Content on your website draws traffic both through search engines (people searching for your content) and through links [...]
  • Business Podcasting Benefit: Deeper Relationships
    A website visitor is just a website visitor. You can't really say that you have a relationship with someone who has only visited your website can you? But when the web visitor subscribes to [...]
  • Business Podcasting Benefit: Increased Market Exposure
    When you consider how many millions of people are walking around with iPods and other Mp3 players you have to wonder, wouldn't it be awesome if they came looking for you? Well they do. Ipod [...]

 

Hot Off The Press