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Niche, Niche, Niche … It Can’t Be Said Enough

by Sheryl Sisk

If you want your blog to perform at its peak, here’s the ultimate, bottom-line, unavoidable truth: you. must. niche. your. blog.

Now, I know I’m not the only blogger singing this anthem. And I’m not talking to the pleasure bloggers who are blogging for personal reasons - only for their own purposes, not to make money but to express themselves creatively. Obviously, a blog that serves as the chronicle of your life will by necessity (hopefully!) have many diverse topics.

But if you’re doing this for any other purpose - and that purpose is related to making money, in any way - you really need to narrow your approach. Not so narrowly that you run out of material in a month, but narrow enough to distinguish yourself - narrow enough to reach that small, “long tail” audience, and keep them coming back.

Chris Garrett has another riff on this meme and it’s worth a read. (Plus, Marillion rocks. Named my kid after a song of theirs.)

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Posted in Blogging Basics, Choosing Content on June 5th, 2007

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2 Responses to “Niche, Niche, Niche … It Can’t Be Said Enough”

  1. Jummy Says:
    June 6th, 2007 at 8:56 am

    You’re preaching to at least one convert. I’ve found myself sitting around brainstorming, hoping to find that perfect niche that hasn’t been overdone…how oh how does one find one?

  2. DaveP Says:
    June 12th, 2007 at 10:24 am

    Hmmm, another issue I’m wrangling with at the moment, as I’m not sure if my blog is niche enough.

    British pop culture is obviously more niche than American, or worl pop culture, but it still covers a huge array of subjects. Tips?

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