McLuhan knew what was coming
Just came across this excellent encapsulation of McLuhan on Rough Type - check it out:
McLuhan’s central thesis, encapsulated in the famous phrase “the medium is the message,? was that the technologies through which we take in information—the media, broadly defined—become “extensions? of our bodies, exerting a profound influence over how we think and act. When an important new medium arrives, it can reshape who we are as individuals and as a society.
I think that McLuhan would be stunned if he were alive today to see the blogosphere become such an important medium and tool of change in society.
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Tags: communicationstheory, marshall mcluhan, blogosphere, blogosphere theory

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