Lorelle for Blog Herald: Revisit the Post Graveyard To Up That Page Rank
I had never considered it but she’s absolutely right: Lorelle wrote for The Blog Herald earlier this week about the impact on your Google PageRank score resulting from updating past content. Says Lorelle:
A webmaster/blogger who pays attention to their blog content,
updating and fixing old posts, is one who cares about their blog and
their blog’s content. Google’s PageRank algorithm tests to see how
often a web page is updated and the length of time between changes in a
blog post’s content.It makes sense, too. If you work hard to bring the best content to
your readers, then you would want to make sure that the old content
continues to have life and vitality. Google wants to honor those who
honor their blog content.
She’s right, and she also offers some excellent tips on how to do just that - among them:
- Link back to old posts
- Rewrite an old post from a new perspective
- Revise to include more keywords (I’d add the unspoken but understood “relevant keywords”)
- Fix an old post, then post a new one to let your readers know about it
- And many, many more
I’d also add one other suggestion - consider a post linking an old post of yours with a new post from another blog. Don’t be coy about it, and certainly don’t be all “I said it first and better” about it (not that you ever would do such a thing - nooo, not my readers!) - but find a way to evolve the discussion beyond both posts by linking them up.
Powered by ScribeFire.
June 28th, 2007 at 4:47 pm
With all the focus on “new is best”, thanks for getting the point that EVERYTHING on the web matters and that PageRank does consider your old posts a lot in making their decisions about your blog and blog post content ranking.
And good point about linking between blogs. It’s a bit arrogant thinking, but appropriate. However, you need to take care and make sure it matches content with content in the linking as those kinds of links are scrutinized for splogging, as splogs do this a lot.
Thanks!