How Google Broke The Internet & How To Succeed Online Anyway
I think Google’s site ranking system is broken.
In fact, I think they broke it a very long time ago.
The Internet is meant to be inclusive, to level the playing field a bit in a competitive world, and to give newcomers a chance. Of course it’s still possible to build a new site up to popularity, but the world’s biggest search engine isn’t helping matters.
Since Google’s search is the average internet user’s portal to almost all the information they access, breaking Google means breaking the Internet.
Problem: Google’s most important ranking measurement is inbound links.
This means that in order to ever be seen in a Google search result that doesn’t contain your name or your blog’s name, you have to be popular. You know how in the real world people complain that governments and corporations keep the rich, rich and the poor, poor?
It’s the same with the holy ruling class of the interwebs, Almighty Google, who will give you priority only if you’re already a popular blog. Keep the popular sites popular, and the unknown sites unknown.
I know that it’s an easy way to determine good quality sites versus spam sites, but it’s the easy way out that takes the magic out of what the world thought the Internet was when the hordes began to adopt it.
How do you win today? The two most important things I believe you can do are:
- Create value. If you don’t offer value to readers, you’re not going to become valuable.
- Forge relationships. Enter the discussion. Don’t segregate yourself or stand on the sidelines. Use the full potential of the Internet to reach out to other bloggers and form networks of good writers giving the gift of good content.
Relationships are the key to success in an Internet where search and indexing have been broken.
November 11th, 2007 at 8:48 pm
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November 19th, 2007 at 8:10 am
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