Great week of innovation
Ok looks like this week is a great web development week. Microsoft brings out IE7.0 almost five years after its predecessor IE 6.0. And just several hours ago Google introduces its Website Optimizer beta. Surprisingly both of this will directly or indirectly effect blogging. How?
IE6.0 or Internet Explorer Six was an Evil that always used to break up blog layouts even after patches after patches; you have to agree with that. Example our rich text editor for blogger’s had to disable, since some layout function makes IE break your page layout. Firefox & safari is showing the same page accurately, but hell IE6 is showing broken pages making the blog the ugliest page ever created. Do I have to even dare add the security flaws IE6 have, even until yesterday. But now as Microsoft claiming IE7.0 is way more secure and support cross browser Tags (Our blog layout won’t be destroyed, hopefully!). IE7 also added Tab browsing functionality and built –in RSS reader and book-marking, just like Firefox. Now IE users can have chance to read necessary blog resources/news on the browser, a lot for competitive to stone-age IE6. Even being windows user, thinking of IE6 is already making me pissed off! Hope IE7.0 will make a difference. Oh! I forgot to mention IE7.0 is free for current XP users (except for SP1 users) and need to validate authenticity of OS license before install.
Let’s talk about Google’s new toy Website Optimizer. Well this is a beta release, typical Google tradition. And currently only offered to AdWord users. This tool will allow publisher to analyze different keywords and landing page usability & expose’. You can easily say this is a tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. A nice gizmo to know visitors better thus maximize usability. This one will be very important to for both blogger’s who use AdWords and who just use Adsense. Since Adsense is effected by AdWord, and this new toy will give publisher maximum flexibilities you can expect some serious battle of keywords. In the end Adsense rate will presumably be higher. So directly or indirectly this tool will affect bloggers.
Both of these innovation are gaining expectation and hope, but only time will show if they are really up to the mark.
blogging, bloggism, IE, Internet Explorer 7, Microsoft, Google, Adword, Website Optimizer
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