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Crash Course in SEO - Bruceclay.com

by Sheryl Sisk

It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.

This quote from Bruce Clay’s Search Engine Optimization primer page pretty much says it all. (Bruce Clay, Inc. is an international internet marketing firm with offices in the US, England, Australia, and Africa.) The page is an amazing bottom-line 411 on SEO for the nontechnically-oriented. A step-by-step “here’s what you do, and here are the tools with which to do it.” I bought some SEO books earlier this year - and I’m seriously wondering why, now, with this amazing free resource there for the taking and devouring.

Worthy of a bookmark and a few hours’ deep reading time. With notetaking.

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