Time to Blog: Making Room For A New Blog In Your Busy Schedule
Tuesday, January 29th, 2008
In my blog consulting work with Blawg In A Box and Inspired Consulting, I frequently hear three major complaints from bloggers:
- I don’t know what to write about!
- Nobody’s visiting my blog!
but far and away the most often heard complaint:
- I don’t have time to blog!
So, today’s post is for the #3-ers in the world - which, at one point or another means all of us bloggers, I can promise you!
Pinpointing the Problem
Before you can solve a problem, you have to first identify it. Seems simple enough in the context of this topic. After all, how many permutations can there be on the theme of “not enough time”?
Plenty, as it turns out. Consider whether you don’t have time …
- because you’re unorganized?
- because writing is a chore for you on par with building the Eiffel Tower out of toothpicks and Elmer’s Glue ™?
- because you’ve got too much on your plate?
- because you’re working against type?
That’s not an exhaustive list, of course, merely a representative one. But those four factors seem to be the ones I run into over and over again. Take a moment to identify which one’s most likely the problem for you. To do this, simply adopt the logical “fix” in your imagination and see what the result is. Imagine you get more organized with a schedule that’s detailed and all your files and relevant information available at your fingertips. Do you “feel” better now? Can you see yourself blogging more effectively? If so, you should definitely start by looking at organization as your main dragon to slay. Likewise with writing - if you can see yourself hiring a ghostwriter, say, and having that immediately solve your blogging problems - well, even if hiring a ghostwriter is out of your budget (and you might be surprised), at least you now know what you need to focus your efforts on.
Give Yourself a Blogging Checkup
Once you’ve identified the problem and put a plan in motion to address it, consider taking an objective look at your blogging with an eye towards “tweaks” - small adjustments with minimal effort required that might yield larger than anticipated dividends. Can you find a better way to collect and process “blog fodder”? (See this post for one super-easy and completely free method I designed.) Are you working against type? In other words, are you most suited for short bursts of writing, and instead you’re trying to force yourself into the mold of the dedicated all-day-long blogger? Are you writing in the PM when you’re really a morning person? Do you need a refresher course on social media?
Identify your weak spots, and then explore the web for some targeted solutions. Don’t get lost in browsing archives here - we’re aiming for greater productivity, remember? Use Technorati tags and the search function of A-list blogs-about-blogging to get to the meet. (Another tip: use our weekly roundups for a one-stop searching shop.)
Delegate Your Life
Take a cue from 4HWW and outsource or delegate your delegable tasks. This requires a brief period of objective observation. The best method I’ve found is simply taking a blank 24-hour agenda page (print one off of iCal or Google Calendar or whatever app you prefer) and make 7 copies, one for each day of the week. Label the day (if it’s not already pre-printed) on each and then jot down your actual activities in the spaces provided. Break it down as far as you’re able, though I don’t know that it’s necessary to write down every 5 minute bathroom break. Simply add them all up and total them somewhere. You’re looking for patterns and timesucks - those tasks, whether large or small, that add up to a considerable drain on your energy and time.
Once you’ve identified a timesuck that might be subject to some sort of tweaking, ask yourself whether you can (A) kill it, (B) pare it down, (C) do it less often or more quickly, or (D) outsource it to someone else. Don’t fall into the egotistical CEO trap of thinking you have to do everything yourself. If someone else can do it, but needs training, find time to train. Spending too much time at the grocery store but you have an able-bodied teenaged son or daughter with a driver’s license? Well, then. I smell a tradeoff coming! Car time for grocery shopping. Seems fair to me! Wouldn’t trust your kid with the household shopping? Then take him or her on a couple of outings, run down the basics, and work out an arrangement whereby you monitor the results and the continued use of the car depends on adherence to the rules you set down.
Be Realistic
Don’t over- or under-estimate how much time blogging really takes. To do it correctly, you want to allow time for proofing, for revising, for “quality assurance” review (making sure links are correct, for instance), and for publicizing (tags, pinging - if not done automatically, social media, etc.). But don’t fall into the trap of thinking every post must be a Hemingway-esque masterpiece of prose. Sometimes, good enough is good enough.
CYA!
Cover your absences, in this case - by making sure you have a steady backup supply of non-time-critical blog post drafts from which to select during those times when you really don’t have time to blog (and we all have them). Also consider assembling a “blog group” - a few bloggers who write about similar (if not competitive) themes who are willing to cover each other via “guest posts” from time to time. Sometimes we all need a little help from our friends, right?
Time To Let Go …
Don’t be afraid to ask the question, “Do I really have time for this?” If you’ve tried the above tips, and you’re still wrestling with your time commitments … if you’re getting it all done but just barely and are miserable to boot … maybe - just maybe - it’s time to consider giving something up. That’s the conclusion I was forced to draw earlier this month when I realized that I was at a critical crossroads with respect to one of my practice blogs, the SC Bankruptcy & Consumer Law Blog. Not only had my time seriously decreased as a result of the launch of my BIAB service, but my interest was waning as well. I realized it was an important blog, and a very important subject - and it therefore deserved better treatment than I was able to give it. So I made the difficult decision to sell the site. (I hope to write more about how that was accomplished as a “how-to” post a bit later on, after the sale’s been wrapped up.)
This leaves me time to focus on my Employment Law blog (which is about the practice area I spend most of my law practice time in), and two new blogs I’m developing: Goddesses in Progress (currently under wraps for a formal launch later this year) and The Fibro Follies (which will launch on Friday - more on that in a later post, too). Was it a difficult decision? Absolutely. But once it was made, I felt a relief that sank down to my bones. (I even noticed a marked improvement in my writing and critical thinking skills - it’s amazing, really, how much time and energy is sucked up by our concerns over time management and productivity.)
Conclusion
Follow these suggestions and you will, I promise, find time to blog. You might even lead a happier, more productive life overall - and, dare we hope, have more time for the really important stuff in life?
Technorati Tags: time management for bloggers, productive blogging
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I haven’t posted much lately. I’ve just moved house, and was pretty sure that I’d be able to post as soon as I moved in.