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Professional Blogging

Time to Blog: Making Room For A New Blog In Your Busy Schedule

Tuesday, January 29th, 2008


In my blog consulting work with Blawg In A Box and Inspired Consulting, I frequently hear three major complaints from bloggers:

  1. I don’t know what to write about!
  2. Nobody’s visiting my blog!

    but far and away the most often heard complaint:

  3. I don’t have time to blog!

So, today’s post is for the #3-ers in the world - which, at one point or another means all of us bloggers, I can promise you!

Pinpointing the Problem

Before you can solve a problem, you have to first identify it. Seems simple enough in the context of this topic. After all, how many permutations can there be on the theme of “not enough time”?

Plenty, as it turns out. Consider whether you don’t have time …

  • because you’re unorganized?
  • because writing is a chore for you on par with building the Eiffel Tower out of toothpicks and Elmer’s Glue ™?
  • because you’ve got too much on your plate?
  • because you’re working against type?

That’s not an exhaustive list, of course, merely a representative one. But those four factors seem to be the ones I run into over and over again.  Take a moment to identify which one’s most likely the problem for you. To do this, simply adopt the logical “fix” in your imagination and see what the result is. Imagine you get more organized with a schedule that’s detailed and all your files and relevant information available at your fingertips. Do you “feel” better now? Can you see yourself blogging more effectively?  If so, you should definitely start by looking at organization as your main dragon to slay.  Likewise with writing - if you can see yourself hiring a ghostwriter, say, and having that immediately solve your blogging problems - well, even if hiring a ghostwriter is out of your budget (and you might be surprised), at least you now know what you need to focus your efforts on.

Give Yourself a Blogging Checkup

Once you’ve identified the problem and put a plan in motion to address it, consider taking an objective look at your blogging with an eye towards “tweaks” - small adjustments with minimal effort required that might yield larger than anticipated dividends.  Can you find a better way to collect and process “blog fodder”? (See this post for one super-easy and completely free method I designed.) Are you working against type? In other words, are you most suited for short bursts of writing, and instead you’re trying to force yourself into the mold of the dedicated all-day-long blogger? Are you writing in the PM when you’re really a morning person? Do you need a refresher course on social media?

Identify your weak spots, and then explore the web for some targeted solutions. Don’t get lost in browsing archives here - we’re aiming for greater productivity, remember?  Use Technorati tags and the search function of A-list blogs-about-blogging to get to the meet. (Another tip: use our weekly roundups for a one-stop searching shop.)

Delegate Your Life

Take a cue from 4HWW and outsource or delegate your delegable tasks. This requires a brief period of objective observation. The best method I’ve found is simply taking a blank 24-hour agenda page (print one off of iCal or Google Calendar or whatever app you prefer) and make 7 copies, one for each day of the week. Label the day (if it’s not already pre-printed) on each and then jot down your actual activities in the spaces provided. Break it down as far as you’re able, though I don’t know that it’s necessary to write down every 5 minute bathroom break. Simply add them all up and total them somewhere. You’re looking for patterns and timesucks - those tasks, whether large or small, that add up to a considerable drain on your energy and time.

Once you’ve identified a timesuck that might be subject to some sort of tweaking, ask yourself whether you can (A) kill it, (B) pare it down, (C) do it less often or more quickly, or (D) outsource it to someone else.  Don’t fall into the egotistical CEO trap of thinking you have to do everything yourself. If someone else can do it, but needs training, find time to train. Spending too much time at the grocery store but you have an able-bodied teenaged son or daughter with a driver’s license? Well, then.  I smell a tradeoff coming! Car time for grocery shopping. Seems fair to me! Wouldn’t trust your kid with the household shopping? Then take him or her on a couple of outings, run down the basics, and work out an arrangement whereby you monitor the results and the continued use of the car depends on adherence to the rules you set down.

Be Realistic

Don’t over- or under-estimate how much time blogging really takes. To do it correctly, you want to allow time for proofing, for revising, for “quality assurance” review (making sure links are correct, for instance), and for publicizing (tags, pinging - if not done automatically, social media, etc.).  But don’t fall into the trap of thinking every post must be a Hemingway-esque masterpiece of prose. Sometimes, good enough is good enough.

CYA!

Cover your absences, in this case - by making sure you have a steady backup supply of non-time-critical blog post drafts from which to select during those times when you really don’t have time to blog (and we all have them). Also consider assembling a “blog group” - a few bloggers who write about similar (if not competitive) themes who are willing to cover each other via “guest posts” from time to time.  Sometimes we all need a little help from our friends, right?

Time To Let Go …

Don’t be afraid to ask the question, “Do I really have time for this?” If you’ve tried the above tips, and you’re still wrestling with your time commitments … if you’re getting it all done but just barely and are miserable to boot … maybe - just maybe - it’s time to consider giving something up. That’s the conclusion I was forced to draw earlier this month when I realized that I was at a critical crossroads with respect to one of my practice blogs, the SC Bankruptcy & Consumer Law Blog. Not only had my time seriously decreased as a result of the launch of my BIAB service, but my interest was waning as well. I realized it was an important blog, and a very important subject - and it therefore deserved better treatment than I was able to give it. So I made the difficult decision to sell the site. (I hope to write more about how that was accomplished as a “how-to” post a bit later on, after the sale’s been wrapped up.)

This leaves me time to focus on my Employment Law blog (which is about the practice area I spend most of my law practice time in), and two new blogs I’m developing: Goddesses in Progress (currently under wraps for a formal launch later this year) and The Fibro Follies (which will launch on Friday - more on that in a later post, too). Was it a difficult decision? Absolutely. But once it was made, I felt a relief that sank down to my bones. (I even noticed a marked improvement in my writing and critical thinking skills - it’s amazing, really, how much time and energy is sucked up by our concerns over time management and productivity.)

Conclusion

Follow these suggestions and you will, I promise, find time to blog. You might even lead a happier, more productive life overall - and, dare we hope, have more time for the really important stuff in life? 

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3 Reasons Why Blogging Sucks

Friday, December 28th, 2007

Confined!I haven’t posted much lately. I’ve just moved house, and was pretty sure that I’d be able to post as soon as I moved in.

The phone company promised the line would be on Friday, the 14th of December - the day we moved in. Even if I had no internet for a week, I could at least find some antiquated modem cord and even more antiquated dial-up account and posted.

But it’s been more than two weeks now, and the phone line is still not installed, and the internet can’t even be ordered until the phone line is on. Recommendation to Australians: steer clear of AAPT if you need the phone on fast.

That’s when I realized that blogging sucks. Truly, like everything else in life, it has its downsides.

1. You rely on others to access your audience

Those day-job oddballs drive a car to work. Well, most of them, and let’s just ignore the smart people who use public transportation for a moment.

When you can drive yourself to work, with a car you own, your access to your job or to the people you work with is in your control. You own the car. You can make it work or stop working. You can also get it fixed when it has problems.

Not bloggers! Our method of access, the Internet, is in the hands of companies who don’t really care who you are as long as you’re paying them. You can lose your access - and your livelihood - in the blink of an eye.

Without the access, you’ll be stuck writing headlines because you can’t research the posts or post breaking news.

2. You lose touch with faces

The people on the Internet that you communicate with day-to-day when you’re a blogger can be great, fun people, but it’s easy to forget that they are people. For all you know, they could be some kind of bot that passed the Turing test.

Human contact is important to your sanity, and even when you live with your family that contact starts to disappear. While family is great for keeping you that little bit sane, a more varied and wider amount of contact is best.

3. The confinement is insanely infuriating!

If you are a full-time blogger who works from home, the confinement can get pretty bad. No, not the confinement from other people - we already talked about that - but the confinement in space. Whether you’re in a home office or at your dining room table, the confines of the room/house/tent will start to get to you after a few hours/days/weeks in the same place.

Especially if your wife does all the shopping. Then you’ll never see sunlight again.

Blogged with Flock

The Mother of All Mashable Lists Is Now Available

Sunday, September 9th, 2007

If you’re a fan of Mashable’s many helpful lists (as I am), you really ought to head over and checkout the mother of all such lists - 5000+ Resources To Do Just About Anything Online. It would have been awesome to have been downloadable, or exportable as XML to feed readers, but I’m good with what we get. One page, all those lists. Very convenient.

Need A Pep Talk? I Did - And Found One Online For Us All

Friday, August 31st, 2007

So you all know, if you’ve been reading for any length of time, that I am the queen of the “slash” workers. Lawyer/blogger/writer/blog consultant and coach… and that blogger thing? Not counting my law practice blog, I have three blogs either active or soon to be active. That’s a lot, folks. And sometimes it just gets overwhelming. Some days I think “Maybe I should reconsider (something we touched on yesterday in this post) - maybe I am doing too much. Maybe I should just have one blog, and focus on my law firm. Or maybe I should stop the law practice altogether and just work on my consulting … Or maybe … “

I’m not advocating not asking the questions. I think the questions are valuable (assuming you actually take the time to think about it and don’t just stick yourself on rewind day after day, only asking the questions, never thinking about your answers - your truth). But if you know you want to keep blogging, no matter how much value there is in the knowing, it’s not enough sometimes. 

If that’s you, then my friend, you are like me, and we both need a pep talk.

And I found one! (I got your back, bud.)

At Daily Blog Tips, I found this post, “Reignite Your Passion for Blogging.” And it struck me immediately on reading that title - “yes! That’s the problem, in a nutshell! Lack of passion!” It’s much like a marriage that loses the edge of the romantic spark. It’s easy to start to think the relationship is the problem. But that’s not the problem at all, of course - it’s all in our perspective of that relationship. And I think that’s what this post touches on - taking a fresh look at the blog, and at your history with it.

I highly recommend you sit down, get quiet, and mull it over a few dozen times.

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10 Blogging Tips

Monday, July 30th, 2007

From Yaro Starak’s Blog Mastermind Program, I bring you this post. There will be much more about this program on this blog in the upcoming days, as I write about my experiences growing and tweaking my own blogs using what I’ve learned from Yaro. But for now, let’s start with this:

In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else’s blog, chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don’t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need an easily [remembered] domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at http://blogcarnival.com/.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time. The tips here are just that - merely the “tip” of the iceberg of what you’ll get in the Blog Mastermind program.

To get more information about Blog Mastermind click this link.

Full Disclosure: these are affiliate links.

How Much Do Bloggers Really Earn?

Thursday, June 28th, 2007

Paula Neal Mooney knows. And she’s sharing. Check out her list of the top 120 bloggers by revenue earned, as reported by various sources. I’m not on it, but I’d currently fit in somewhere in the 90s range - I’m aiming for the top forty next year!

Thanks to Deb at About Weblogs for the tip!

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The Blog Fodder “SCaNTS” Sytem

Wednesday, June 27th, 2007

Or … “How I Learned To Stop Worrying And Love the Blog”

Learn a free, simple, web-based method of collecting, sorting, storing, and recalling blogging ideas.

The Problem

The bane of every blogger’s existence: “Now where was that article I wanted to link to …”

Followed closely by: “And … um … I had this really cool thing I wanted to say about it but …. how’d that go again?”

Does your blog-fodder collection system - if you even have one - resemble nothing so much as a bunch of yellow sticky notes slapped haphazardly along every square viewable surface of desk real estate?

If so - or if you have none at all - you might want to give my system a try. Its advantages: it’s free; it’s centered around web-based technologies (nothing to buy and it’s mobile to boot); it’s robust as hell; and best of all - it works.

The Tools

What you’ll need:

To get the full benefit of this system, you’ll also need:

However, these tools (while helpful to any blogger) aren’t necessary. I’ll explain more about them, how they’re used, and why they’re so handy as we go.

The System

You’ve got your account, your Stikkit bookmarklet thingie is installed in your Links toolbar, just waiting for you with its little exclamation point, all humming with bloggy excitement.Your Firefox browser’s fired up and you’ve got the little ScribeFire yellow notepad and pen down there in the bottom right corner just begging to take a memo…

Now what?

Go forth and browse, young blogger. Browse, click, read, scan, link to your heart’s content. This is fast-paced filling the well time, folks. Not hard-core research. Just … browse. See what strikes your fancy.

Oops. Wait a sec. Back a page. Right there. See that article? On the land speed of that zombie fish that crawls out of the water and walks? Wouldn’t that make an awesome post? OK, maybe not. But let’s pretend it would. Here’s what you do:

  1. Scan the article for the killer quote - whatever you want to copy directly into your post, or maybe the lede, or the first paragraph - whatever you want to use or whatever might prompt you to recall the full idea you’re having right this very minute. Select it, and copy it (Ctrl + C on Windows; Cmd + C on Macs).
  2. Now, with the text selected and copied, click the Stikkit! bookmarklet.
  3. What happened? The Stikkit window popped up and (probably) promptly disappeared beneath the open browser. Never fear. Down to your task bar. See the window’s minimized bar? Click it. Up it pops again … and, 99% of the time, the text you just selected will already be there. That’s right, without pasting the text, the bookmarklet opens a window prepopulated not only with the selected text but also with the page’s URL and page title. And on occasion, with preselected tags. You’ll probably want to …
  4. Erase the tags in the Stikkit window. Just select and delete. You’re gonna want your own. (Alternatively you can keep them but you’ll have a larger selection of tags to browse through when it comes time to draft your post.)
  5. Now, jot down a few notes about this article. What fantastic idea occurred to you while reading it? What angle do you want to take on your blog post? What further research do you need to do? Type it into the Stikkit window.
  6. Now - here’s the genius part: tag it. I created my own tagging system based on the abbreviated names of my blogs (BCLB for my bankruptcy practice blog, ELB for my employment practice blog, BNW for this one, etc.). I also tag based on the subject. I don’t tag indiscriminately and freely, though I know a lot of people swear by this method. For a limited purpose such as blog fodder control, I have found a more restrictive system works best for me. Your mileage may vary, of course.  To tag in Stikkit: use the @ symbol immediately preceding the tag. Ex: @BCLB - would tag a stikkit for me as BCLB.
  7. Click ’save.’
  8. Lather, rinse, repeat.

You’re going to want to do this not only in a dedicated “looking for blog material” session but also throughout the week as you play (OK, OK, work) on the ‘Net for other purposes. Whatever you run into that strikes your fancy, just follow the steps: select, click, note, tag, save. Get it? select, click, note, tag, save. SCaNTS. Me so clever.

The Recall

When it’s time to blog, it couldn’t be simpler using Sisk’s SCaNTS (try saying that five times fast - hell, try saying it once).

  1. Open up Stikkit’s home center. You might want to stay logged in if you’re the only one using your computer, or that particular user account; otherwise, log in and out at every session.
  2. Click on the little luggage tag icon in the row of icons at the top. That’s “tags.”
  3. Click on the tag for the blog you want to work on.
  4. Ctrl-click on the link - this brings up the reference URL in a new tab.
  5. Click on the ScribeFire icon in the tray at the bottom of your browser window (it’s the yellow notepad and pencil).
  6. If you haven’t already, set up ScribeFire with your blog(s)’s login info: Click “ADD” at the bottom of the right hand column, and follow the prompts. ScribeFire automatically recalls your blog’s categories for you (and you can add new ones, right from the ScribeFire window - pretty nifty).
  7. In SF, select the blog you’re working on from the list under the “Blogs” tab.
  8. Still in SF, click the “Categs.” tab and select the appropriate category. (Hint: I use my subject tags in the Stikkit for this purpose - they help me gauge the best category to use.)
  9. Type in your working (or final, if you’re that good) title in the “Title” bar in SF.
  10. Copy and paste in your working quote from the Stikkit, if you have one, into the text window of SF.
  11. Compose your blog post, using the Stikkit and the reference page in your browser tabs as resources.
  12. You can save it to your blog as a draft form in SF: simple click on the “Publishing Options” button to the right of the title bar, and select “Publish as Draft.” Alternatively, leave that box unchecked and when you get to step #14, it’ll publish your post to the blog immediately.
  13. While you’re still in “publishing options” though, you’re gonna want to take advantage of some wonderful SF tools - add your Technorati tags (and click “Add Tags to post”), plug in your trackbacks, if any (separated by commas), click “bookmark post at del.icio.us using same tags” and “Enable pings” (and choose your ping forum of choice).
  14. Click the reddish-orange “Publish to: {blog name}” button (after a once-over check to make sure you’ve got the right blog, etc. - it’s been known to happen … not to me, of course … <cough>).
  15. Back in Stikkit - click the “edit” stikkit icon (again, a pencil) and add a DONE to the end of your blog tag. Ex: @BCLB becomes @BCLBDONE.  Click “Save.”

Why My System Rocks

The tagging portion of this system, together with Stikkit’s amiable user interface tools, makes it simple and effective - highly customizable without being confusing (which, in the land of apps, is really not a combination you come across too often, I’ve found). Using ScribeFire, even without the Stikkit component of the system, is a real time saver for bloggers. You can blog straight from the reference page without switching back and forth - keeping the text you’re working from and the text you’re working on both in plain view at all times. It might be a small bit of time saved, but it adds up to one great big reduction in the hassle factor.

The tags in Stikkit also help me plan my postings. I can see from the clouds on the main tags page which subjects are heavy with stuff and which are light - and which don’t exist at all. I can then tell - “hmm, ’tis been a while since I blogged about sex harassment at ELB - time to find some new stuff.” Changing the tag at the end of the process keeps your housekeeping up to date. This removes your resource from the active items list - the list of ideas to be blogged about - and puts it in the list of items already blogged about, creating a nice archive of your past resource material.

I’d love to hear comments, improvements, and suggestions on this system. It’s always a work in progress, and I’m forever looking for tweaks.

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In Blogging, Write What You Want To Know

Wednesday, June 27th, 2007
If you’re thinking about starting a new blog, or looking for new content for your existing blog, step outside your own expertise and engage your curiosity.

You’ll often hear advice to the tune of “write what you know” when you’re first starting out in any sort of writing endeavor; blogging is no different. You’ll be urged to select a niche within your field of expertise; and to stay within that field at all times. This, they say, gives you an air of authority. It gives your writing a trustworthiness that it would other lack, they imply.

They are wrong.

Not entirely wrong, mind you. It is true that if your passion happens to align nicely with your past experience, that’s a match made in heaven for a respectable niche blog. But it’s not true that writing outside the realm of that experience is always a bad idea. In fact, I advocate just the opposite.

If you’re having trouble getting a blog going - if traffic is low, or the Digg count simply isn’t happening - try a new tactic: write what you want to know. Think of what fascinates you - what motivates you to stay on the web at all hours researching the answer to the underlying question. What’s that question? Whatever it is, answer it in your blog posts; it’s a good bet if it interests you, it will interest others. But also, when we step outside our comfort zones as writers, a funny thing often transpires - we get better. Our writing acquires an edge, a “zip” that it didn’t have before - and that can be vastly appealing to readers.

So take a moment today to think about the subjects you’d like to learn more about - the questions you have, the issues that provoke your inner detective - and consider whether there’s a blog or potential post material in the answers.

,

Blogging Professionally? Fulltime? It Can Be Done!

Thursday, May 31st, 2007

Blogging professionally appeals to a lot of folks. Some of those people may have unrealistic visions in mind - sitting around in their PJs all day, eating bonbons (seriously, what’s a bonbon anyway? Is it one of these? Or these?) … Well, there is some measure of relaxation that comes with the life of a pro blogger.

But don’t ever forget - it is work. And it’s not all writing work. There’s a lot of effort that goes into monitoring and publicizing a blog. There’s monitoring the comments; participating in other blogs’ comments; optimizing your blog for SEO purposes; monitoring your results in the search engines; cultivating relationships with other bloggers. And I haven’t even mentioned the work that goes into collecting resource material, investigating, researching, and the other tasks that go into actually writing the posts.

If all that still sounds wonderful, and you think you’re ready to make the leap into professional blogging, there are lots of resources available to help you do just that. Here are some links that you might want to bookmark and explore:

There are many more out there, and I’ll revisit those resources as well as new ones in this series over the coming weeks.

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    About Blog News Watch

    Blog News Watch is your source for all things bloggy - technical tips, "blogging 101" how-tos, open discussions on blogging and its place in Web 2.0, writing advice, and, yes, news and recent developments. If it's about blogs, it's at Blog News Watch.

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