News Corp.’s Oriental invasion
Monday, February 5th, 2007
At the end of 2006, there were some gossips that News Corp. the sole owner of Myspace might extend their network to China. Very little known about this plan, except from some Bloomberg articles. Anyway now things are getting clearer as word are out News Corp. is finalizing a deal with partners, including private equity heavyweight IDG, to launch a networking Web site venture in China within a few months. Financial and Chinese government sources confirm this last weekend.
But things will be quite different in Oriental Myspace, News Corp. will own only less than 50% of it, The IDG-Accel China Growth Fund, managed by venture firm International Data Group Technology Venture Investment, will also own a stake of it. There was no indication whether there will be any third or forth party will be involved in the venture.
Well as we all know, China isn’t an easy place for a foreign online service provider to get an Internet content license and other news licenses, News Corp. might be busy taking care of Beijing’s requirements. How much this venture is costing News corp.? Well they politely skip that part out. News Corp. biggest asset in this oriental venture will be Luo Chuan, a former head of Microsoft’s Windows Live unit in China who will be more likely the first Myspace China CEO.
So far in previous attempt News Corp. failed to team up with local television stations and newspaper publishers, as Beijing still tightly controls mass media. So what holds in the future for News Corp. in China, the world’s second-largest Internet market behind the United States, with about 137 million Web users? Something more than just chicken soup and chopstick for sure.
Source: CNN Money
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