As MySpace gaining more and more popularities everyday, so is the video piracy in MySpace, and they can not afford to get sued every week for piracy (no one does). So ultimately we were expecting MySpace will come up with some kind of filter or moderation to fight this.
Know what! It already did. This week MySpace announced that it is experimenting with a video-filtering system that it developed in conjunction with Audible Magic Corp. to block videos that contain copyrighted material. This will be an experimental phase of the software, as they intended to expend its features further.
Audible Magic Corporation, received rights to the MySpace system that will be responsible for scanning video clips and looking for signature vectors. The video’s unique digital quality will then be cross-checked against vectors that are stored. Pretty cool isn’t it? Well not so cool news for those who post pirated videos. This video filtering system supplements audio filtering MySpace already has in place to block unauthorized music uploads. Chris DeWolfe, MySpace’s co-founder and chief executive, said in a statement-
…MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community…For MySpace, video filtering is about protecting artists and the work they create…
Well protecting the artist intention is secondary here; protecting themselves to get sued by media/video producers is the primary intention. No matter how News Corp. presents the cause of this implementation, I believe this was triggered by Universal Music’s federal lawsuit in November, accusing MySpace of illegally encouraging its users to share music and music videos on the site without permission. That lawsuit remains pending and seeks unspecified damages, including up to $150,000 for each unauthorized music video or song posted on the site.
But I am not much sure about effectiveness of this new video filtering system, as they will require large number of vectors stored in a database, means for every copyright video one record. Is it possible to cover all the copyrighted video’s vectors? Well certainly not at this stage.
MySpace, Digital Signature, Vectors, Video Filter