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Another of My Blogs Gets a Facelift Thanks to Penelope Trunk and Cory Miller

by Sheryl Sisk

So, this is pretty sweet. Last week, I’m browsing through the RSS feeds, catching up on stuff I’ve missed in the runup to the holidays. I come across this post from Penelope Trunk on Brazen Careerist, one of my absolute favorite blogs for her writing style and unique perspective on all matters related to work and life. Penelope says:


Cory [Miller] is offering to create a new blog design (and implement it) for someone for free. It’s gotta be in WordPress, (technically called a WordPress Theme) and he’s going to give you six hours of his time. …  If you’d like this chance to spruce up your blog, send an email to me … with three sentences about why you’d be a good candidate for the award.

So, me being - well, me - I wrote to Penelope:

Hey Penelope - only three? OK, here goes:

  1. I am a solo lawyer hoping to branch out into coaching other solo lawyers (and other kinds of solo professional service providers) in developing their web presence and practices, and as such a really nifty web presence of my own is a key.
  2. I already have such a site and it’s as developed as I can make it using my own (limited) Wordpress skills, and while I and many others like it, it’s not quite “right” for what I want to do with this site, on further reflection - not “inspired” enough, and the features are lacking (I could go on and on about what I don’t like about the theme).
  3. Because I’m monetizing this blog there’s a bunch of stuff Cory can tinker with, such as text link ads, a sales page for affiliate programs, a bookstore (Amazon Associate program), and some other pages, plus the main page blog; or if he’d prefer he can ignore all that stuff and the theme will take care of the overall “look and feel” (and I can do the rest); either way, your readers can see how one blog theme can be implemented and stretched across multiple purposes - creativity in action!

Wordy McWord here, signing off, with a “pretty please”!

I think it was the “pretty please” that did it. Cory picked my blog, and so I’ll be getting a brand new design from him within the next few weeks or so!

Can I just say - apart from how awesome this is for me personally - how awesome a thing it is to do, period? For anyone? You want to build your blog traffic? Figure out something you can do like Penelope’s Coachology - find a way to give something valuable away for free. You’ll get people commenting, visiting, linking, and looking forward to the next post! Make it something like this, that people can check in on (i.e., a finished website, or an article, or a redesign of some feature) and it’s even better. It doesn’t even have to be something you can do yourself; if you know someone who’d like to get some more traffic for him or herself, you can partner up. You present the contest, your partner gives the reward, and you both (of course) get to blog about it.

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3 Responses to “Another of My Blogs Gets a Facelift Thanks to Penelope Trunk and Cory Miller”

  1. Better Blogging with Michael Martine Says:

    That’s awesome, Sheryl, congratulations! :D

  2. Sheryl Sisk Says:

    Thanks Michael! I really am stoked, and can’t wait to see what he comes up with. The design for this blog in particular has long caused me problems - I can’t quite get it “right”, or “perfect.” Just “close”. So, I’m looking forward to seeing how he interprets what I’m trying to do over there. It ought to be a really interesting exercise for everyone here, too - the process of redesigning a blog.

  3. erydayDew Says:

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